First, the basic elements of visual design

 Second, the visual elements of design preparation for application of three specific application design project started four, compiling a VI visual identification manual, the basic elements of visual design corporate logo corporate logo, can be divided into their own logo and trade mark. Corporate logo features: First, the recognition. Second, systematic. Third,cheap UGG boots, unity. Fourth, the image of. Fifth, the times. Corporate logo design processes: the actual state of business surveys, analysis of enterprise visual design status, the specific situation, including the following: First, the concept of spiritual content and the enterprise's overall business development plan. Second, the scope of business operations, product features, services, properties. Third, the status of corporate marketing and market share. Fourth, corporate reputation and the reputation. Fifth, business strategy and were on the whole image of the visual identity style expectations. Sixth, business-related characteristics of competitors and the status of the industry and so on. 1, to establish a clear concept. 2, the specific design performance. 3, the signs of careful work: the first, marking the meticulous detail of. Second, the numerical form of signs: one box of the second, the proportion of size of mark law, third, arc angle notation. Third, the mark patterns varied: changes in line thickness; positive and negative changes in shape; changes in color and black and white; a variety of point, line, surface changes (such as the hollow body, reticulate, points into the surface, lines into the surface etc.); the corresponding changes in different media forms; reduce or enlarge morphological changes. Enterprise standard enterprise standard word is the word business name, business trade name abbreviation, theme, slogans, etc. as a whole combination of fonts. Enterprise standard word characteristics: First, the recognition. Base II readability. Third, design. Fourth, systematic. Enterprise standard character types: first, the enterprise name standard word. Second, the standard word product or brand names. Third, the logo font. Fourth, the standard word advertising activities. Named or renamed Enterprise: Enterprise was renamed the program the following situations: First, the overall change in corporate name, including the existing standard characters, the standard color and other basic visual elements. Second, change or simplify some of the name, the word also introduced a new standard, the standard color. Third, the phase change. Fourth, the unified brand name business name and trademark. Fifth, the standard in enterprise name and the word without changing the standard color, according to the use of different occasions, developed to adapt to changes in the form of different occasions, in order to achieve changes in the form of feeling. Standard character drawing method: standard character drawing method is commonly used in two ways: First, the grid representation. Second, the direct notation. Enterprise standard enterprise standard color color, is an enterprise to convey through the visual perception of color, set reflects the unique spirit of the concept of enterprise, organization, business content, appearance and style of marketing the state of the color. Development of standard color setting: Analysis phase: first, business use of the existing standard color analysis. Second, public awareness of the company's existing color image analysis. Third, the competitors of the use of standard color. Fourth, public understanding of competitors standard color image analysis. Fifth, corporate nature of the relationship with the standard color analysis. Sixth, the market expectation of the enterprise standard color. The seven, religion, national, regional habits taboo color analysis. Set the stage concept: a positive, healthy, warm, etc. (such as red); harmonious, loving, headstrong, etc. (such as orange); bright, hope, thin, etc. (such as yellow); growth, peaceful, clean, etc. (such as green); honest, rational, negative, etc. (eg, blue); noble, delicate, mysterious, etc. (such as purple); heavy, classical, horror, etc. ( such as black); clean, holy, white, etc. (such as white); ordinary, humble, neutral, etc. (such as gray). Color image of the stage: The concept of corporate image and corresponding color concepts and key words in the set, and further establish the performance of the corresponding color image of the system. Simulation testing: First, the color association for concrete and abstract emotions and other psychological associations and habits survey. Second, the color of visual perception, memory degree of attention and physiological effects of the test. Third, the color in the implementation of production, technology, material, economic analysis and evaluation until the physical factors. Color management stage: this stage is mainly the use of standard color of enterprises to make numerical specifications, such as surface color symbols, color printing value. Implementation of the monitoring phase: the production of different materials on the standard color for validation; of print proofing for color correction; assessment of the color of goods; other usage data collection and sorting and so on. Supporting graphics supporting graphics corporate identity system is supporting the visual elements, which include enterprise modeling, design and layout symbolizes the three aspects of the design. 1, enterprise modeling (also known as character or mascot business, business logo painted) design and applications: enterprise modeling is to highlight the companies or products to strengthen character, and the design of the cartoon characters, animals, plants, landscape or Other non-living things such as a concrete symbol of the enterprise. Enterprise modeling applications: First, the two-dimensional media such as printed materials. Second, the three-dimensional media such as film and television media. Third, outdoor advertising and POP advertising, such as road signs, body. Fourth, corporate public relations materials and packaging, as gift wait. 2, constitute a graphic design company symbol: symbol is not purely decorative graphics library case is the basic visual elements of the expansion of business links. Graphic design company symbol themes: first, to form the logo for the development of the mother. Second, the corporate logo or business concept for the development of the significance of the mother. 3, page layout design: the general layout including the day of the first, version of the heart, the feet of three parts, arranged the contents of the elements of visual identity system combination of the basic elements, body (text and chart), business modeling, and other, they are in sections different locations. Layout that the structure used in two ways: First, the direct labeling method. Second, the symbolic notation. Basic elements of corporate visual identity based on specific combinations of size and orientation of media, and the design of horizontal, vertical, size and direction of different forms of combinations. Combination of the contents of the basic elements: First, the target elements from their background or spun around, and set the minimum specified value of space. Second, the corporate logo with other elements of the ratio between the size, spacing, direction, location relations. Flag combination with other elements, often the following form: First sign with business name or abbreviation of the combination of the Chinese; the second is a combination of signs with the brand name; third flag with the full name or abbreviation of the English name of business combination; four is a sign with the corporate name or brand name and corporate portfolio selection; Fifth, sign with business name or brand name and corporate slogan, slogans and other combinations; six is a sign with business name and address, telephone number and other information of the combination. Prohibited combinations norms: First, an increase in the standard combination of other shapes on the symbol. Second, the specification of the basic elements of the portfolio size, advertising, color, location, etc. change occurs. Third, the basic elements were outside the grounds outside the norm, such as the flag framed, three-dimensional, cable and so on. Fourth, standard combination is the spacing, font distortion, flattening, diagonal and other changes. Special fonts, including special fonts fonts and the font of existing standards. Standard font: used for corporate names, trade names, trade names and so on. Specifies the font: commonly used in the department name, facility name, branch name and address, advertising content, the official documents and so on. Select the font design special precautions: first, gathering information about the use of special fonts, the use of purpose, the use of status. Second, choose the font, should be considered standard with the logo and font style of the basic elements of harmony. Third, the selected text font type and combination of forms, methods should be some rules, and form a readable, reproducible, recognition of the writing system. Back to Top Second, application of elements of visual design elements of the project application preparation status of the project's collection of Investigation Category: elements of a project to collect existing applications, mainly focused on the following elements: First, the transaction supplies, such as business cards , all kinds of instruments and so on. Second, advertising and promotion category, such as pamphlets, television advertisement, announcement information. Third, identify the signs categories, such as banner, logo, and other types of guidance. Fourth, the transportation category, such as transport trucks, trailers and so on. Fifth, the product packaging, such as trademarks, packaging and so on. Sixth, staff uniform categories, such as badges, uniforms and so on. The seven, the built environment category, such as appearance, office. The eight shows ceremonies, such as celebrations, display environment, stores and so on. Application of elements of design and development strategy to determine: a corporate image for the specific application in terms of elements of design projects, prior to the development and design to cope with its objective to make the necessary restrictions and based on the identification, design projects to avoid though beautiful, but can not Use the questions: First, the functional needs of the project. Mainly refers to the finished design project required for completion of the basic conditions, such as shapes, sizes, materials, colors, production methods and uses. Second, the project uses the legal limit. Specifications, such as envelopes, signs and other environmental factors indicate laws and regulations. Third, the nature of the industry's needs. Mainly refers to the industry, some conventional rules or requirements, such as items in the transactional documents, packaging requirements, etc.. Back to top three, the specific application design project to start the directory: 1, transaction supplies category; 2, the packaged product category; 3, flags planning class; 4, staff uniforms category; 5, Media logo style class; 6, advertising signs category; 7, indoor and outdoor instruction classes; 8, environment style class; 9, Traffic and Transportation; 10, the display style class; 11, store style class; 12, others. Office supplies category details of their projects include: 1, 2 business cards, letterheads 3, 4 envelopes, notes 5, 6, of the type of envelope, information kits 7, 8, salary bags, file bags 9, the combination of 10 books, quotations 11, various types of 12 votes forms and accounts, all types of card (such as invitation cards, birthday cards, Christmas cards, greeting cards) 13, calendar, calendar, calendar 14, 15, business diaries, certificates, medals 16,UGG shoes, Tea 17, office facilities, equipment (such as paperweight, penholder, pen, pencils, rain gear racks, staplers, fax machines, etc.) the main design elements: Services supplies such major design elements generally include: company logo Company Name (full name or abbreviation) standard color standard character word mark Enterprise a symbol of corporate signature graphic style address, telephone, telegraph, telex, e-mail address, zip code content services business operating supplies slogans name (such as Product details of packing products, categories of projects: 1, outside the box (large, medium and small), 2 boxes (large, medium and small), 3, wrapping paper (monochrome and color, especially color), 4, bags (paper, plastic, cloth, leather and other materials), 5, special packaging (refer to specific gifts to use, activities, events used to promote use of the packaging), 6, containers and packages (such as bottles, cans, plastic, metal, resin other materials), 7, bag (large, medium and small), 8, sealing tape (wide, narrow), 9, packaging stickers (large, medium and small), 10, sealed packaging (large, medium and small ), 11, packing rope, 12, product appearance, 13, said product trademarks, 14, the product tag,UGG boots, 15, the product nameplate. Main design elements: Packing: Single piece design, packaging design, portfolio design, assembly design. Elements: corporate signature (logo, standard fonts, standard color, business modeling, symbol graphics, etc.), graphics (photographs, illustrations, etc.), text (instructions for use, quality assurance, etc.), materials (paper, plastic, metal, cloth, leather, etc.), structure, production process and so on. Details of major projects banner planning class: 1, the company banner (banner logo, name, flag, banner of enterprise modeling) 2, Memorial flags 3, 4 horizontal banners, awards Flag 5, 6, promotional flags, festival flags 7, themed banner and so on. 8, which are used for various types of hanging the banner rendering atmosphere, and the banner with different content company, to form a strong image recognition results. The basic design elements: corporate logo Company Name Abbreviation standard color business modeling slogan brand name, logo, graphic materials (paper, cloth, metal, etc.) staff uniforms principal project conditions 1, men and women competent staff uniforms (second quarter) 2, male and female administrative staff uniforms ( in the second quarter) 3, men and women service staff uniforms (in the second quarter) 4, male and female production staff uniforms (second quarter) 5, between men and women shop staff uniforms (second quarter) 6, men and women show staff uniforms (second quarter) 7, men and women of the Public Works staff uniforms (two quarters) 8, men and women Security staff uniforms (second quarter) 9, male and female cleaning staff uniforms (two quarters) of 10 men and women back office staff uniforms (second quarter) 11, men and women sportswear (second quarter) 12, male and female sports jacket (second quarter) 13, caps, shoes, socks, gloves ; 14, tie, tie clips, scarf, belt, buttoned; 15, helmets, work caps, towels, rain gear. Main design elements: the use of corporate basic visual elements, such as the corporate logo, business name, standard color, slogans and other uniforms in the external shape (external morphology, internal models, etc.) material (such as simple and natural cotton, linen fabric, wool stately upright , gorgeous and elegant silk satin material, etc.) in different positions authoritarian nature of the color of uniforms buttoned, tie, tie clips, zippers, belts and other clothing accessories media logo style, details of principal items: 1, TV ads trademark logo style; 2, newspaper style of trademark signs; 3, magazine ads trademark logo style; 4, personnel move divisions trademark symbol style; 5 Introduction trademark logo style; 6, ad profiles, brochures trademark logo style; 7, promotions, POP, DM style of trademark logo ; 8, posters, logo trademark style; 9, business card (write back) trademark symbol style. Principal project advertising Conditions: 1, CI into the various classes of internal and external advertising; 2, corporate profile, product catalog samples; 3, TV CF, newspapers, posters, magazine advertisements; 4, DM direct mail advertising, POP promotions; 5, notice, Zhengding Dan, postcards, coupons and other printed matter; 6, internal and external press releases; 7, annual reports, statements; 8, business publications (internal promotion of impurities, publicity reports). Main design elements: corporate logo, name abbreviation, a symbol of business graphics color systems and other enterprises signed the proportion of the use of media, size, length, material (such as paper, neon signs, etc.) text, graphics, images, sound, camera, lighting and interior structure of the format Conditions outside the identified categories of projects: 1, signs Category: 2, indoor and outdoor portrait, mode, site signs; 3, the building roof, floor signs; 4, arcade, the arcade cylinder signs; 5, hanging signs; 6, the counter post signs; 7 business location signage (signs); 8, site entrance, which works, fences, trees fences, the Church. Instruction categories: indoor and outdoor instruction system; 1, symbol indicates that the system (including the instructions that prohibit the public environmental indicators); 2, agency, department badges; 3, the total area billboards; 4, sub-regional billboards; 5, identifies the buildings material murals, sculpture. Environment style class project details: 1, the main buildings look and feel; 2, building interior decor; 3, main entrance of the design style; 4, interior image of the wall; 5, factory appearance of the ribbon; 6, ribbon style glass doors ; 7, the counter wall design; 8, bulletin board, interior wall of the spirit of slogans; 9, environmental color logo; 10, mats; 11, ashtrays, trash; 12, staff lockers; 13, indoor decorative plants style. Class 1 transport, business tools, such as service use of cars, jeeps, vans, exhibition vehicles, mobile shops, steamer and so on. 2, transport tools, such as bus, CMB, large and small trucks, van truck, tool cart, platform hand truck, bicycle, cargo ships, passenger ships, yachts, aircraft and so on. 3, operating with tools such as crane trucks, bulldozers, lift, drag pull a cart, trailer heads, public use of clean vehicles, garbage trucks, ambulances, fire engines, television and other vehicles. Main design elements: corporate logo corporate logo shape symbolizes the standard font patterns and their combinations, the proportion of size of location, style of the production process, and display details of categories of projects: 1, showing the venue design; 2, the window design; 3, panels modeling; 4 , merchandise display stand, display stand, display; 5, showing tour instructions; 6, stage design; 7, lighting plan; 8, color planning; 9, trademarks, trade names that style; 10, chairs, tables, sofas and other styles . Main design elements: corporate logo and color text graphics standard font standard business modeling spatial structure of light materials, such as store video and audio exhibits style store identification identify planning: First,UGG boots cheap, the preparation phase. Proposed schedule for the identity design, and list the relevant matters should be aware, creative design and simple instructions to collect the information needed to develop store identification programs. Second, the design stage. According to the information on the preparation phase, to develop floor plans and each part of the elevation, transparent map; the development of furniture styles, colors and materials planning schedule. Third, the preparation of specifications manual. A detailed floor plan, elevation drawings, cutaway view and partial large drawing; lighting configuration plan and instructions; furnishing plan map; construction specification plans; construction specifications. Project details: 1, the three-dimensional region of space plans and maps, construction plans; 2, various types of material planning; 3 color styles each region of space; 4, functional equipment planning (such as water, lighting, etc.); 5, environment and facilities planning ( such as counters, tables, chairs and other furniture, potted plants, garbage cans, ashtrays and other environmental style, all types of cabinets); 6, the staff dress style, store advertising signs inside and outside the shape; 7, the shop inside and outside the identified category; 8, commodity display (such as merchandise display units, promotion table, price tags, category cards, store cards, catalog rack, brand light boxes, etc.). Back to top four, the preparation of the Design Manual VI visual identification manual one structural system, the concept of interpretation. Such as CI concept, design concept, design and content of the composition of the system description. Second, the basic design of the project requirements. Including the design of the project concept notes and use standard descriptions. Such as the significance of the logo, positioning, color or color that provides instructions and precautions, marking changes in the development of purpose and scope, specifically prohibit the use of examples and so on. Third, the application of the provisions of design projects. Including expansion of the design standards of project design, the use of norms and styles, such as construction requirements and specifications detail. Supplies such as transactions with fonts, colors, and making crafts. One form of the preparation of the Design Manual, the provisions of the basic design of the project requirements and application of design projects, according to the law of the preparation of certain bound one, the use of loose-leaf form to facilitate the addition. Second, the project provides for the basic design requirements and application of design projects, separately prepared, each bound, loose-leaf and multi-directory form. Third, according to the different business organizations (such as branches), or the different types of media, application design project volumes will be prepared to use. One of the specific content of the design manual, introduction. Speech such as leadership, corporate philosophy expounded the concept of system description and image, into the purpose and background of CI, the use of manual methods and requirements. Second, the basic parts of the system design projects, and combinations thereof. Such as basic elements of notation, variant design. Third, the application design portion of the project. Fourth, samples of some of the main elements of design plans. Such as the logo printed samples or rubber, standard color-color tickets.