Recently, a media, ignore the parts of the Ministry of Health Carrefour The flying crane is a piece of paper to clarify the statement points to the difficult business of domestic milk.
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According to media reports
Zhengzhou, 14-15 December 2010, Zhengzhou Carrefour stores in various stages of promotion flying crane 1 milk, bottled (900 grams) flying crane FeiFan stage 1 baby milk formula, the original price is 218 , promotional price is 192 yuan; flying crane fly Yue formula 1 above the price in other supermarkets are listening to 148 yuan each, 14 Carrefour clearly the price to 130 yuan, to 15, on the basis of the prices there are gifts both hands.
Lotus supermarket in Beijing also then was traced to a number of milk brands in the collective promotion. Lotus Dan Foying shop Beingmate, flying crane, Nestle, Dumex, Wyeth and many other brands in a prominent position close to the promotional content, which Bein happy to buy 600, 800 yuan, 1,200 yuan, respectively, combination with exercise, walkers, and other gifts Gallery, purchase flying crane over 200 to 1000 yuan respectively bicycles, keyboard and other gifts.
no price supermarket in Guangzhou
journalists to understand the Carrefour in Guangzhou, was informed that at present all Carrefour stores in Guangzhou, flying crane brand products did not sell. Allegedly, flying crane market, mainly in the north, the limited visibility in the south, while Guangzhou Carrefour purchased milk products Mead Johnson, Wyeth and other major imported brands. Guangzhou, China Resources Vanguard Supermarket sales also been flying crane that there is no brand products.
top members of the village shop in Carrefour, the reporter did not see the milk price promotions, but many products are there to buy baby gift incentives. Sales personnel, are now much more able to receive goods bought.
Many customers have indicated that the relevant prohibition is not clear.
The Ministry of Health had earlier ban
However, for the protection of child health, promotion of breastfeeding, October 1, 1995 Ministry of Health has expressly provides that: no promotion of breastmilk substitutes. As we all know, of course, is the most important breast milk substitutes. Therefore, the supermarket sales of infant formula in clear violation of this provision of the Ministry of Health.
of the violation, punished. However, since the incident, the Ministry of Health has not yet made any response to treatment.
The survey found that Carrefour marketing milk is not In fact, early in the first half of this year, the Beijing media disclosed November 25,
manufacturers want to promote business
existing ban earlier, who insisted on illegal marketing it? before flying crane issued a statement specifically on this: even without our consent was illegal for unauthorized promotional activities. by the media, I take immediate action to check on the national distributor, no longer found in a similar situation. for the violation of the dealer Zhengzhou promotion, I The company has raised its severe condemnation, and ordered to immediately stop illegal activities, and has formally punished under the letter of the customers!
child-care costs; the other hand, the increasing stock of domestic brands of milk, heavy losses, national milk industry at risk. It is in this 'foreign milk powder prices enough to sell, harder to sell China-made milk powder discount' in the context of the emergence of the individual distribution business promotion act under pressure irregularities.
flying crane's statement points to supermarkets and manufacturers to understand both the motivation wants to promote the core are made to address the problem of poor sales.
the other hand, the tastes of the child to drink milk soon after birth is generally determined, usually preconceptions, habits, very easy to change. Therefore,
provision was challenged outdated
dairy industry official told a reporter, promotion should have been the behavior of a pure market, at the end we all have to clear inventory, profit-sharing stimulating consumption is normal, just not allowed to promote infant formula is not fair, but that further damages the interests of enterprises further damages the interests of consumers.
win Road advisory partner, FMCG Marketing Senior Adviser noted that This provision was also useful if, now look puzzling: Is
'red line' also can not promote, anyway, the retail price of the same level of the terminal are unified, we make together. Who dares to cut prices, disrupt the 'market order', since there will be management 'clean up'.
promotion ban
hot friends
milk is related to the millions of children the key to food, milk a little trouble every time, always Jiuqi of the National People's heart. As of press time, Sina forum, comments have been nearly 2,000 articles published, supporters and opponents of the ban point of view diametrically opposed.
most consumers still value the benefits. Beijing Dongcheng friends passing, said: Why do so many mothers can not afford good child to drink milk.
and supporters also appears justified. Jinan, Shandong mobile phone users, said: very important advantage of this promotion are suspected of unfair competition. According to Nanfang Daily reporter Zhou
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