Comment In 2011, cold air-conditioning industry will face a difficult situation

 Increasingly tight policy environment, coupled with inflation, the real estate subject to severe persecution, and other unfavorable factors, it seems that in 2011 the cold air-conditioning industry faces a more difficult situation, after the financial crisis era, manufacturers must be vigilant so. Refrigeration Express correspondent in the survey found that current domestic air-conditioning industry in a highly variable period of time, only three major subsidies from the many experienced since the introduction of adjustment and improvement, the most concern to manufacturers than subsidies to the amount of adjustment, from the reporters survey situation, the attitude of this channel relative to manufacturers more calm.

influenced by the policy change is often based on distributor machine based Waste Management, subsidies fell a greater impact on sales, as it involves a larger number of the factory can not be subsidized and trends in the face of frequency transformation, these restricted stock dealer pressure, reaction speed is slow. Half of the dealers surveyed in the balance of the product structure, and benefiting local subsidies are not dragged down overall performance decline, and the rapid conversion machine heavy volume to some extent compensate for this disadvantage. Express reporter told the refrigeration industry, compared with the previous distributor of national policies and market sensitivity for a substantial increase, more reasonable product mix and inventory levels of their operations and long-term development has played a key role.

However, there are still 68% of industry sales of the new cold year with optimism about the situation reported, and that will be better in 2010. This optimism mainly from the strong confidence of the frequency converter, the opening of such products has demonstrated the market potential for surprise, the air conditioning manufacturers policy support also let dealers full of fighting spirit, and strive to create a blowout in this year's season again miracle, high emotions we show in this year's industry is full of expectations.

According to a press survey, 24% of the dealers can not do without air conditioning industry is emphasized, Quotes will not have too many changes. As long as there is continuous high temperatures, the market will rise, along with increased sales, even as long as the situation can sell products, cold year 2010 is the best proof. This part of the dealer that an excess of fear and hope there is not much sense, market vagaries, resourcefulness is the last word.

still 24% of dealers that market is worse than cold year 2011, the previous year due to nothing more than the macro environment and industry's own predicament. Day of the competition between brands, so air conditioning Maori repeated compression; sales company, large chain stores, regional multi-chain attack difficult to dealers; industry and the agency have increased brand loyalty dealers, service, store operations and other requirements to frequency converter, for example, installation and maintenance is arrayed before them the most intractable problems.